Technique 6.5: Coaching for Success
Coaching is the way we bake KCS into our organizations: it is the opportunity to make KCS personal. Coaching sessions provide knowledge workers with visibility to their impact, addresses their questions, misconceptions, and objections, and helps them put KCS training into practice in a way that creates value for them, the requestor, and the organization. Coaching for Success is a also KCS Core Concept.
Coaching is a good investment. Coaching skills have long term benefits for the organization well beyond KCS. A recent survey of 100 executives, conducted by Manchester Inc. found that coaching provided an average ROI of almost six times the cost of coaching.
There is a push for more coaching in today’s work world which is based on the results of research studies. Organizations are not only hiring coaches to coach their executives, but they are making the investment to develop coaching skills in their supervisors and managers in order to realize various benefits including:
- More productive and motivated work groups
- More consistent, replicable bottom-line results
- A work environment characterized by flexibility, innovation, and loyalty
A coach's focus is on evolving an individual's KCS skills, then shifts to developing team capabilities. Although organizations recognize the need for training, they often overlook the need for coaching. An investment in training becomes largely wasted without the follow-up provided by a coach's on-the-job reinforcement and support. This is especially true with KCS, which requires knowledge workers to develop and foster a set of new work habits, not just skills. An effective coaching program will shorten adoption time.
Note: the intent of coaching is to develop individual habits of proficiency and team performance, not simply to ensure the correctness of KCS article content. The quality of content is promoted through the development of individual proficiencies.
Coaching for the knowledge worker is only effective if the knowledge worker wants to learn KCS. It is leadership's job to create demand on the part of the knowledge workers to learn KCS. The job of the coaches is to satisfy that demand.
The coach must have a profound knowledge of the KCS Practices as well as strong communication and influence skills. It is most effective to have coaches be part-time KCS Coaches and part-time in the role of the peers they are coaching. A good rule of thumb is for coaches to split their time equally between handling requests and KCS coaching. More details on the role of the KCS Coach.
The benefits realized by the organization are directly proportional to the time invested in coaching.
Building a Coach Program
In thinking about the investment required for a robust coaching program, one of the first questions asked is “how many coaches do I need?” One coach for every ten knowledge workers is a good place to start, but there are many variables. A ratio of 1 to 8 is a proposed sweet spot; in one program it feels like more than that is oversubscribing, less is underutilizing. Another program looks at it from a capacity standpoint: how much time do folks have to dedicate to a coaching program? What percentage of that program is made up of KCS Candidates (who meet weekly) vs KCS Publishers (who meet monthly)?
Additional questions for consideration around a coach program include: who starts? How are they trained? What does a coaching session look like? How do you add coaches? How do you sustain a coaching program? Does the coach to knowledge worker ratio change over time?
The answer for most of these questions is: it depends. This section briefly captures the way some KCS Program Managers have approached them.
Program Design
When designing a coach program, it is important to define and capture:
- The relationship between coach, manager, and coachee
- Coaching agreement: some level of opting in for both parties is important
- Make it easy to say “I want to be a coach” or “I’d like to have a coach”
- Management needs to strongly encourage - leadership creates demand!
- “You can’t play this course without a caddie…but you have to want to play the course.”
- Coach role & responsibilities
- "What's in it for me" (WIIFM) for coaches: what do I get out of coaching?
- Coach qualification (what we’re looking for in a coach, perhaps confidential notes about coach candidate interviews)
- New coach onboarding / offboarding checklist
- Promotion criteria for proficiency model (process for that, and email template). Coaches should be involved in the nomination of levels from Candidate - Contributor - Publisher.
- Relationship with HR: when do we need to get buy in for a coach program and/or when/how do we need to escalate coaching sessions to HR (help the human)
Additional Resources
- KCS Roles and the Proficiency Model: Role of a KCS Coach
- KCS Coach Reference Guide for individuals, including coaching skills and structuring a coaching session.
- KCS Coaching Programs and how to select coaches in the Adoption & Transformation Guide
- Consortium Members have access to the Field Guide for KCS Program Management, which includes a section on coaching.
