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Consortium for Service Innovation

Practice 4: Structure

Structure knowledge so that humans and machines can effectively use it.

Use A Simple Template

Make content discoverable and actionable across both human and automated workflows by using a simple template.

Complete Thoughts Not Complete Sentences

Capture information that is sufficient to help to make knowledge actionable. Discrete, complete thoughts improve readability and retrieval.

Structure is about organizing knowledge so that the right information is easy to find, understand, reuse, and build on. Well-structured content reduces friction in the workflow and creates a reliable foundation for scaling knowledge across teams and tools. Importantly, structure improves signal-to-noise: it filters out unnecessary detail, highlights what matters, and ensures knowledge is both usable in the moment and valuable over time.

Consistent structure, simple templates, and a crisp style make knowledge easier to use for people and for the systems that surface, connect, and act on it.

Structure enables:

  • Faster recognition of relevant knowledge by making key elements like issue, environment, resolution, and context, easy to scan and interpret. This reduces the time it takes to understand whether an article applies and helps accelerate the solving cycle.
  • Faster connection of new knowledge to what already exists, reinforcing a single, evolving body of knowledge rather than fragmented or duplicate content.
  • Readability for all users, including non-native language speakers, and leads to higher-quality machine translation.
  • Better results when prioritizing relevance in search and recommendations, increasing the likelihood that the right answer is found quickly.

For AI and automation, structure is essential. Well-formed content can be more easily parsed, segmented, and understood, allowing systems to extract the right information, deliver accurate responses, and take appropriate actions. Structured knowledge supports chatbots, intelligent assistants, and automated workflows by making it possible to reuse content in a precise and meaningful way.

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